Lakeshore Records releaseS the single “Day Ones (Swagger Edition)” that is taken from Swagger Season 1--Apple TV+ Original Series Soundtrack digitally today, October 29. Performed by rising Houston music visionary and creative music artist Tobe Nwigwe and produced by his frequent collaborator Nell, the buoyant and inspirational song appears in “Swagger”—a new series based on executive producer Kevin Durant’s experiences as a young basketball player. “Swagger” premieres globally with the first three episodes today, October 29, on Apple TV+.
“Swagger" explores the world of youth basketball, and the players, their families and coaches who walk the fine line between dreams and ambition, and opportunism and corruption. Off the court, the show reveals what it’s like to grow up in America. The series is led by an ensemble cast including O’Shea Jackson Jr., Isaiah Hill, Shinelle Azoroh, Academy Award-nominee Quvenzhané Wallis, Caleel Harris, James Bingham, Solomon Irama, Ozie Nzeribe, Tessa Ferrer, Tristan Mack Wilds and Jason Rivera.
Jackson stars as Ike, a former star player who’s now a youth basketball coach; Hill stars as Jace Carson, a basketball phenomenon who is one of the top ranked youth basketball players in the country; Azoroh plays Jenna, Jace’s mother who is determined to chart NBA success for her son; Wallis plays Crystal, a top young basketball player; Harris plays Musa, the team’s glue and point guard; Bingham plays Drew Murphy, a player from an affluent part of town; Irama plays Phil Marksby, the enforcer for a rival team; Nzeribe plays Royale, a sub-par player with a wealthy dad; Ferrer plays Meg Bailey, a former basketball player and coach for a rival team; Wilds plays Alonzo Powers, the grassroots division leader at a major shoe company; and Rivera plays Nick, a player from Puerto Rico with the drive to become the best player in the country.
“Swagger” is created by Reggie Rock Bythewood, who also writes, directs and serves as showrunner and executive producer alongside Kevin Durant and Brian Grazer. The series is produced for Apple by Thirty Five Ventures, Imagine Television Studios, CBS Studios and Undisputed Cinema. Also serving as executive producers are Rich Kleiman, Francie Calfo, Samie Kim Falvey and Samantha Corbin-Miller.
Tobe Nwigwe is an enigma. The lyrics and tone of his music tell the story of a difficult upbringing as a first-generation-Nigerian kid in the Alief neighborhood of Houston, TX. Difficult, however, is not impossible. Tobe took the hand he was dealt, and as his name implies, played it to a royal flush. Tobe has a singular goal in life: "to make purpose popular" and, he is already well on his way to doing so. Through tremendous consistency and execution, Tobe's music and influence have infiltrated pop culture garnering the attention, accolades, friendship, fandom and support of entertainment icons across the globe including Erykah Badu, Dave Chappelle, Beyoncé, First Lady Michelle Obama, P. Diddy, Demi Lovato, Swizz Beatz, Alicia Keys, Madonna, Justin Timberlake, and Steve Harvey.
With two multi-city sold-out tours, a groundbreaking performance on NPR's Tiny Desk, anchoring playlists curated by First Lady Michelle Obama and Beyoncé, respectively, being featured on Next Gen gaming platforms Madden, MLB The Show and NBA2K, universally lauded late-night television performances, a host of festivals, concerts, blogs, and fashion magazine features and in 2022, Tobe will make his silver screen debut joining the cast of the beloved saga, "Transformers: Rise of the Beasts", it’s abundantly clear that Tobechukwu Dubem Nwigwe has redrawn the lines for what "visionary" and “creative genius” are for the 21st century and beyond. And, this is only the beginning.
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